WWF Markets Institute's Food Survey

The Markets Institute at WWF-US identifies global issues and trends around one of the most pressing challenges of our time: the production of food and other soft commodities in the 21st century. Part of this requires us to understand the perspective and aspirations of millennials around the world, particularly with regard to food. Your answers will help us identify what’s important to you and your generation when it comes to food and other products derived from nature (e.g., clothes, paper, furniture, etc.), and it will inform the work that we do in the future.

Please note that when we speak of food commodities we are referring to items like coffee, cacao, palm oil, fish, etc. When we talk about other soft commodities we are referring to items like cotton, timber, rubber, etc.

If you would like to learn more about our efforts, please refer to www.marketsinstitute.org.

If you have questions or would like to contact us, please write us at MarketsInstitute@wwfus.org.

Thank you for your input and time.